New Best Friend
Voyager
THE OPPORTUNITY
We were still high-fiving each other after winning the Voyager account when we got our first challenge. We were asked to come up with a campaign featuring brand partner Rob Gronkowski that got people to sign up for a Voyager account. And we had one week to do it. No presh.
Social
Influencer
Partnerships
Voyager | New Best Friend
The Work
Knowing Gronk is a dog lover, we introduced him to one that has become the model of meme coins: a Shibu Inu. They did everything together, including convincing a whole bunch of people to try Voyager.
With zero paid media dollars, the content racked up more than two million views and drove an increase in app installs.
Voyager | Gronk Crypto Clues
The Results
Some of Voyagers most watched and liked social content ever, with millions of views.
“Wow that was a hard throw”
— Gronk