About

As the Creative Director at BBDO, I lead the creative direction and design for Ford Motor Co, one of the world's largest and most iconic automotive brands. I have over 20 years of experience in the creative industry, working at tech companies and ad agencies such as Organic, VML, Mcgarry Bowen, and R/GA.

I specialize in creating innovative and engaging campaigns that connect with consumers and drive business results. Some of my recent achievements include launching the Mustang Mach-E, Ford's first all-electric SUV, and winning multiple awards such as EFFIE, SPECTRA, D&AD, ONE SHOW, and ADC for the Ford Mach Drop campaign. My work has been featured in Buzzfeed, AdAge, Creativity, the Wall Street Journal, and Forbes. I am passionate about exploring new technologies and trends, such as AI, interactive applications, and viral media, and applying them to enhance the Ford brand and customer experience.

Being a partner at Brazen UXDG, also gave me plenty of experience managing creative teams as large as 20 people, as well as getting my hands dirty doing design.  We were able to grow and run our agency which was a $2m a year business.  

Now my attention, and workflow over the last year has really been around AI.  As one of the lead AI creative directors for Organic/BBDO I was helping use this new technology in new ways for our clients as well as helping us win pitches. 4 years ago I presented ideas to Ford using AI but that was a tad too early.   

Some highlights are:

      • 25 Years of Advertising Creative Design experience in NYC

      • Sold millions of dollars of Mustangs with a campaign idea that had no budget.

      • Lead the design of the first Nike+ app on android phones

      • Redesigned McDelivery website generating millions of dollars in sales in AsiaPac

      • Awards including WEBBY, AMES, EFFIE, SPECTRA, D&AD, ONE SHOW, ADC

      • Creative work published in NY Times, WSJ, Buzzfeed, AdAge, Forbes and more.

      • Work in spirits, auto, finance, consumer electronics, sports apparel

      • At home doing digital experience design, art direction, identity and brand design, creative concepting


Specialties: Creative Concepting, Art Direction, AI Design, Graphic Design, Branding, Illustration, Interactive Applications, Mobile Development, Viral Media, Video