Ford At Home
Bringing worlds together with Ford Service.
THE OPPORTUNITY
Ford Service offers Mobile Service and Pickup and Delivery, which means drivers don't have to leave home to get their Ford repaired, upgraded or serviced. We wanted to show what it looked like when you got some time and convenience added to your day. Turns out, you can spend it doing nothing.
Social
E-Commerce
The Work
To highlight Ford’s convenient offerings that gave owners the freedom to do, well, nothing at all–we pitched an approach where we barely saw a car at all. Instead, we see the human benefit: Ford is enabling these moments for you to do whatever you want, in the comfort of your home.
The campaign exceeded industry benchmarks and resulted in Ford expanding and further investing in their at home service offerings.