FORD
Do it for your Ford
When you use the Ford Visa to take care of you Ford, the rewards are unreal.
Ford | Do it for your Ford
THE OPPORTUNITY
The Ford Visa Card is all about the Rewards Points. Points for maintenance, buying gas, stopping at a drive-thru, picking up groceries. Points you can redeem for FordPass Rewards. And this is all well and good, but how to make that story interesting and visually arresting?
We imagined an animated world of happy Ford vehicles rhythmically racking up points in ways that felt downright magical.
Video
Social
E-Commerce
The Work
To exemplify the reciprocal benefits to your Ford by spending with the FordPass Rewards Visa, we created a series of mesmerizing 3D animations. These were designed to grab attention primarily on social platforms, where looping animation has gained popularity on platforms like Instagram and TikTok.
Working with the artists at Toast, we created 9 unique loops, each representing a different way to earn and redeem with the card.